SCAC and Athletic Solutions Agree to Fan Shop Partnership

SUWANEE, Ga. -- The Southern Collegiate Athletic Conference (SCAC) today announced the launch of its newly enhanced fan shop platform through a strategic partnership with Athletic Solutions. SCAC Store

The upgraded platform introduces a streamlined shopping experience featuring sport-specific team stores, customizable merchandise, and premium officially licensed apparel and accessories. Built to support athletic departments and conferences of all sizes, the new system provides expanded merchandising opportunities while strengthening fan engagement and athlete brand visibility.

“We are excited to partner with Athletic Solutions to launch a new online storefront for the SCAC," said commissioner Dwayne Hanberry. "This partnership will provide our student-athletes, coaches, fans, and alumni with a convenient way to show their conference pride, including institution-specific championship merchandise available immediately following the conclusion of each conference championship. We look forward to creating new opportunities to celebrate the accomplishments of our student-athletes and member institutions.”

This launch reflects Athletic Solutions’ continued investment in technology and merchandising strategies that empower athletic programs to grow their retail presence and connect more meaningfully with their communities.

Key features of the platform include:

A fully redesigned online fan shop experience with expanded product assortments
Dedicated stores for individual sports with unique branding and curated merchandise collections
Apparel options that allow fans to celebrate teams and student-athletes
Mobile-optimized shopping and simplified checkout functionality
Scalable infrastructure designed to support multi-sport athletic programs

The enhanced fan shop platform is now live and available to Athletic Solutions partner programs across the country.

About SCAC
The Southern Collegiate Athletic Conference was formed to provide an association through which the member institutions may encourage organized competition in intercollegiate sports among teams representative of their respective student bodies. Members of this conference share a commitment to priority of the overall quality of academic standards and quality educational experiences.

About Athletic Solutions
Athletic Solutions delivers innovative retail and merchandising solutions for colleges and universities nationwide. With a focus on athlete empowerment, brand consistency, and modern e-commerce strategies, the company helps athletic departments maximize fan engagement while delivering high-quality merchandise to their communities.

Storelink: SCAC | Athletic Solutions